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Holiday season ideas for your digital marketing

Just like our health, our business digital marketing can take a hit over the Christmas and New Year period. A little planning can go a long way as more businesses are vying for sales and customers ramp up with gift purchasing. Here are some key areas it will pay to manage ahead of time. Create a plan for your marketing activity, start warm and  ramp it up closer to Christmas if you are selling products.Check with courier companies for delivery date expectations so you can inform your c...

12 Tips to keeping customers... happy

Nearly six years in business and I ponder how have I retained clients who have been with me from the start.. not only keeping them happy but achieving happiness myself?  Here are my top 10 tips: Be yourself - don't beat around the bush trying to be someone you are not toGet interested - your client's have a life outside of work too, take an interestBe curious - ask questions and get interested, you may naturally be inspired and learn something newPersonal contact - send out to you...

A website makes business real

There's no two ways about it. A website makes business real: People can find your business onlineA professional presence that boosts business credibilityShowcase your product or service in a new selling mediumBuild strong relationships with your marketGain new clients with lead generationBoost your reputation. Get found onlineBy having your business contact details on your website (and creating a Google My Business page with the SAME details) it helps people be able to reach you easily. A profes...

Another digital marketing hangover

The reality for some businesses is, digital marketing can seem like a good night out with the hangover the next day... that's if you even make it out the front door.  A typical night out could go like this:  4pm - You decide today is a good day to begin digital marketing for your business (let's head on out).5pm - You are procrastinating because you don't know what to wear and where to go (what platforms should you be posting content on).6pm - You have completed your research (you know...

Get your custom url in Google My Business

Google has introduced a new custom url feature, creating an easy way to share your listing with customers. If your Google My Business listing is verified you can create a short name for your listing, it looks like: g.page/[yourcustomname].  You can have only have one short name and it can’t be transferred or assigned to anyone....

Upcoming Facebook changes and the effect on marketing

The 2019 Facebook Annual Developer Conference (F8) has recently been held and wow there are some exciting developments up ahead.  Mark Zuckerberg’s focus this year has put a big spin on privacy and security, community and Groups.  Find out what this means for your business marketing.  Facebook updates: A complete redesign for a more modern lively experience.Making communities as central as friends with the new Group look and focus of private messaging, small groups and stories.N...

Life and making a difference

As most of my clients are aware I have been on leave for the last week. I have spent this time reviewing The Landmark Forum in Auckland. I was fortunate to meet 117 individuals out to transform their relationships, businesses, families, communities and more. I am so grateful I was in a room full of connection, love and possibility. There were no barriers between any of us; not the Tongans, New Caledonians, South Americans, Russians, Maori, Kiwis, Muslims, Catholics, Atheists, Anglicans...

Google marketing workshop - 22 March 2019

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8 Tips to humanise your brand

At times it is a struggle to present less than perfect, because we have it so engrained in our psyche to 'look good'.  Coming into my fifth year of business, when in year one I was told how tough it would and the failure rate of startups, feels pretty damn great.  There have been times along the way I did want to throw in the towel - heck I even branched out into a corporation in one of my weaker moments.    And here I am today, successful.  From my perspective it's...

Christmas marketing checklist

It's that time of the year again, and here at OMG Solutions we are busy helping our clients get ready for the Christmas and New Year period.  It is really important that you continue to provide a great service to your clients over this time, when you may not be as readily available.  Stay one step ahead by checking off this list of things to take care of for your Christmas holiday marketing: Update your closure hours in Google My BusinessAdd a holiday message with your opening hou...

Digital marketing is just marketing

My first job was at an advertising agency back in 1997 and the type of tools we used in our marketing strategies included print ads, flyers, billboards, radio, and direct mail, with sources of distribution being newspapers, radio, and tv. This was around the same time the concept of ‘digital marketing’ emerged and we saw the birth of Yahoo, Google, Alexa, SixDegrees and more.  Then the 2000s hit us with Wordpress, LinkedIn, MySpace and Facebook hitting the scene.  Social ...

Add your Website to Google Search

Formerly Google Webmaster Tools, Google Search Console is another free service provided by Google. The tools and reports help you measure your website's search traffic and performance, fix issues, and make your site shine in Google search results. You can see what queries bring users to your site, submit sitemaps for crawling (by Google Bots) to ensure Google is kept up to date with all new content on your site and receive alerts by email if Google finds any issues, and more....

3 Simple SEO Steps for Success

Last week Glenn Marvin and I hosted the no BS SEO workshop in Hawke's Bay.  We talked alot about Title Tags and Meta Descriptions and the importance of having these for every page of your website.  Three key areas to consider when looking at organic SEO (Search Engine Optimisation) for your site are summarised below: ContentLinksGoogle My Business If you would like help on organically improving the SEO on your site, please get in touch....

The Power of Online Reviews

Online reviews are a no brainer when it comes to Google because as people get more savvy with its use, they are going to look for their peers experiences before making a move. One way they will do this is checking out any reviews that have been left online.  So after your job, appointment, project etc is complete you can easily send people direct to your Google My Business Page with a simple link. Don't be afraid to ask, most people will be more than happy to leave a review. I'd l...

No B.S SEO Workshop - 9 November 2018

You know me, I definitely follow the No BS Philosophy, always have and always will, which is why when I met Glenn Marvin of Konnector I knew he would be a great fit with OMG Solutions.  Glenn is founder of the Ethical Digital Marketing Community and is super knowledgeable in all things digital marketing. On 9 November Glenn brings his hands on SEO Workshop to the Hawkes' Bay.  He has been sharing this workshop around the country with great results and feedback. If y...

Google starts mobile-first website indexing

Google has started rolling out its mobile-first indexing of websites, so it is more important now than ever to ensure your website is up to scratch. What does this mean for the average business owner? What is mobile-first indexing and what does it mean for you?Traditionally Google used the desktop version of a page's content to index and rank a site, primarily users are now on mobile devices, which is where mobile-first indexing comes in. Mobile-first indexing means your mobile version of your w...

The difference between Facebook business and personal pages

I am often asked by clients what is the difference between a Business and Personal Page on Facebook. Understanding the difference between the two and how they work is important.  Clients can be terrified that what they are sharing on their personal pages is shared with the world, and this is not the case (disclaimer - make sure your personal settings are NOT on share to public)....

7 Steps to success in business

Actions you can take to create success: Recently I took a look at the steps to success I use that really make a difference, both in my work and personal life. 1. Set your standards high Very little is impossible, be a forward thinker problem solver. Success is a state of mind. 2. Take ownership of your mistakesOwnership shows character and the ability to learn and grow. 3. Don’t overpromise and under deliverBe clear about the what and when. If you are promising something within a timeframe, ...

What every business should know about the reality of search engine optimisation (SEO) and ranking in Google

Search Engine Optimisation (SEO) isn't a quick fix to having your site rank no.1 on Google, or even on the first page. It is a complex, long-term process that involves many variables. Don't be fooled by the so called experts that say they can achieve the impossible of getting you to page one and keeping you there. With over 200 factors in Google's complex algorithms I have yet to find the magic answer. Steer away from companies that promise the earth, they may get you to page one super quick, an...

5 Common mistakes businesses make on Facebook - and how to avoid them

Social media often brings with it connotations of wariness and "what should I do". Because Facebook changes so quickly it can leave even the Facebook savvy business owner in a muddle. Here are 5 common mistakes businesses make on Facebook and how to avoid them: 1. Not using Facebook insights to gather data on your audience - Use InsightsA multitude of information can be gleaned from using the Facebook Insights. They help with understanding your audience and break down who, what, when and where t...

Why use digital marketing for your business

Digital marketing is a great tool to share your business, your brand, your products and services with both clients, potential clients, and the wider public.   What can be off putting for some businesses is that they do not know which digital tools they need to be using for their business, and immediately it goes in the too hard basket. For some businesses a mix of both digital and traditional marketing may be the way to go, below I share some of the more common digital tools that peopl...

Google warns against non-mobile friendly sites

A couple of clients recently with older websites are being hit with Google's latest algorithm changes around the use of non-mobile friendly sites. When the Google-bots do their thing, if they detect an issue with your site in how it is displayed or how it appears or functions on mobile you will get a warning, either by email or if you check into Google webmaster tools. The impact of this is your site may not rank as well in search results. It was last year when Google introduced its mobile-frien...

The importance of budgets when planning your marketing and how to calculate your ROI

Two of the most important areas to consider when planning your digital marketing are budget and objectives.  With these two areas defined what becomes clear, is the path needed to achieve success.It is important not to get hung up on the how at the initial stage, and please do not even begin to consider your budget yet.  This can lead to over analysing concerns and objections, which for the most part will come from personal fears rather than an objective overview of your business. The ...

The power of growing your digital footprint

The digital world continues to evolve; my 14 year old asked me what a fax was, I have to confess my explanation was basic: "it's when you put a piece of paper in a machine and it goes through the telephone lines to reach its destination". Sounds impressive right? Yet here we are with the hot topic of AI (artificial intelligence) at our doorstep...How can Artificial Intelligence impact your business and your digital footprint?Experimental technology and the growth of AI means computers are able t...

How to stop procrastinating - it's really quite simple

Success comes in many shapes and sizes.  As a business owner one success measure I have is a 'profitable business'.  And the one thing that can get in the way of this is my habit of procrastination.  From experience I know that if I stop procrastinating I will get more done.  I stop being busy and start being productive, which in turn results in more income and a more profitable business. Change your habits and you will go from being busy to productive... what's not to l...