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The importance of Information Architecture when designing a website

The importance of Information Architecture when designing a website

October 17th 2023 Imagine walking in to a Theme Park there is no signage around you, they’ve just run out of maps so you’re on your own. As you wonder around the park you get terribly lost, it’s at this point a Read more

8 Principles of Information Architecture for web design

8 Principles of Information Architecture for web design

November 6th 2023 Information Architecture organises content to help users understand, structure and organise information to help us navigate through complex information to make decisions. Dan Brown, developed eight Read more

Mental Models and a user's website experience

Mental Models and a user's website experience

November 1st 2023 Put simply, a Mental Model is "the picture I have in my head of how I expect this to work." In relation to the Information Architecture framework it goes like this: A user arrives at your website and Read more

Cognitive Load Theory and content marketing

Cognitive Load Theory and content marketing

October 9th 2023 Cognitive Load Theory is essentially the brainpower people need to process information. There are three aspects to consider: The first is intrinsic cognitive load, or the content itself, like the Read more

How to create opportunities for business growth

How to create opportunities for business growth

August 6th 2023 In the good ole days it was enough to create some business cards, send out a flyer and pop an ad in the newspaper... then the people would come. However, in today’s digital world the possibilities Read more

How to optimise your website to increase conversions

How to optimise your website to increase conversions

August 1st 2023 In web speak we say a user converts when they take an action on a website that we want them to take. For example, a newsletter signup, email enquiry, for an e-commerce site a user clicks the buy butt Read more

Why a website refresh is in your best interests

Why a website refresh is in your best interests

July 9th 2023 A website refresh is an investment in improving your online presence, enhancing user experience, and staying competitive in the digital landscape. It can drive more traffic, increase engagement, and Read more

Five things to consider before purchasing your domain name

Five things to consider before purchasing your domain name

June 7th 2023 Reflect your brand - select a domain name that aligns with your brand identity and business. Where possible use your business name. Your domain name should give people a clear idea of what your Read more

14 Questions to ask a website designer before you hire them

14 Questions to ask a website designer before you hire them

January 25th 2023 If the answer is yes, then you've come to the right place. We've put together a list of the best questions to ask a website designer before you hire them, so you can get the best results for your Read more

Optimising your online presence with OMG principles

Optimising your online presence with OMG principles

February 8th 2021 We have raced into February 2021, I hope this year has got off to a great start for you, your family and your business. Going back to the roots of Optimise Maintain Grow, where OMG originated from, Read more

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