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Christmas marketing checklist

It's that time of the year again, and here at OMG Solutions we are busy helping our clients get ready for the Christmas and New Year period.  It is really important that you continue to provide a great service to your clients over this time, when you may not be as readily available.  Stay one step ahead by checking off this list of things to take care of for your Christmas holiday marketing: Update your closure hours in Google My BusinessAdd a holiday message with your opening hou...

December 13, 2018

Digital marketing is just marketing

My first job was at an advertising agency back in 1997 and the type of tools we used in our marketing strategies included print ads, flyers, billboards, radio, and direct mail, with sources of distribution being newspapers, radio, and tv. This was around the same time the concept of ‘digital marketing’ emerged and we saw the birth of Yahoo, Google, Alexa, SixDegrees and more.  Then the 2000s hit us with Wordpress, LinkedIn, MySpace and Facebook hitting the scene.  Social ...

December 5, 2018

Add your Website to Google Search

Formerly Google Webmaster Tools, Google Search Console is another free service provided by Google. The tools and reports help you measure your website's search traffic and performance, fix issues, and make your site shine in Google search results. You can see what queries bring users to your site, submit sitemaps for crawling (by Google Bots) to ensure Google is kept up to date with all new content on your site and receive alerts by email if Google finds any issues, and more....

November 14, 2018

3 Simple SEO Steps for Success

Last week Glenn Marvin and I hosted the no BS SEO workshop in Hawke's Bay.  We talked alot about Title Tags and Meta Descriptions and the importance of having these for every page of your website.  Three key areas to consider when looking at organic SEO (Search Engine Optimisation) for your site are summarised below: ContentLinksGoogle My Business If you would like help on organically improving the SEO on your site, please get in touch....

November 12, 2018

The Power of Online Reviews

Online reviews are a no brainer when it comes to Google because as people get more savvy with its use, they are going to look for their peers experiences before making a move. One way they will do this is checking out any reviews that have been left online.  So after your job, appointment, project etc is complete you can easily send people direct to your Google My Business Page with a simple link. Don't be afraid to ask, most people will be more than happy to leave a review. I'd l...

November 9, 2018

NO B.S SEO WORKSHOP - 9 NOVEMBER 2018

You know me, I definitely follow the No BS Philosophy, always have and always will, which is why when I met Glenn Marvin of Konnector I knew he would be a great fit with OMG Solutions.  Glenn is founder of the Ethical Digital Marketing Community and is super knowledgeable in all things digital marketing. On 9 November Glenn brings his hands on SEO Workshop to the Hawkes' Bay.  He has been sharing this workshop around the country with great results and feedback. If y...

October 12, 2018

GOOGLE STARTS MOBILE-FIRST WEBSITE INDEXING

Google has started rolling out its mobile-first indexing of websites, so it is more important now than ever to ensure your website is up to scratch. What does this mean for the average business owner? What is mobile-first indexing and what does it mean for you?Traditionally Google used the desktop version of a page's content to index and rank a site, primarily users are now on mobile devices, which is where mobile-first indexing comes in. Mobile-first indexing means your mobile version of your w...

July 5, 2018

THE DIFFERENCE BETWEEN FACEBOOK BUSINESS AND PERSONAL PAGES

I am often asked by clients what is the difference between a Business and Personal Page on Facebook. Understanding the difference between the two and how they work is important.  Clients can be terrified that what they are sharing on their personal pages is shared with the world, and this is not the case (disclaimer - make sure your personal settings are NOT on share to public)....

March 7, 2018

7 STEPS TO SUCCESS IN BUSINESS

Actions you can take to create success: Recently I took a look at the steps to success I use that really make a difference, both in my work and personal life. 1. Set your standards high Very little is impossible, be a forward thinker problem solver. Success is a state of mind. 2. Take ownership of your mistakesOwnership shows character and the ability to learn and grow. 3. Don’t overpromise and under deliverBe clear about the what and when. If you are promising something within a timeframe, ...

December 22, 2017

WHAT EVERY BUSINESS SHOULD KNOW ABOUT THE REALITY OF SEARCH ENGINE OPTIMISATION (SEO) AND RANKING IN GOOGLE

Search Engine Optimisation (SEO) isn't a quick fix to having your site rank no.1 on Google, or even on the first page. It is a complex, long-term process that involves many variables. Don't be fooled by the so called experts that say they can achieve the impossible of getting you to page one and keeping you there. With over 200 factors in Google's complex algorithms I have yet to find the magic answer. Steer away from companies that promise the earth, they may get you to page one super quick, an...

December 19, 2017

5 COMMON MISTAKES BUSINESSES MAKE ON FACEBOOK - AND HOW TO AVOID THEM

Social media often brings with it connotations of wariness and "what should I do". Because Facebook changes so quickly it can leave even the Facebook savvy business owner in a muddle. Here are 5 common mistakes businesses make on Facebook and how to avoid them: 1. Not using Facebook insights to gather data on your audience - Use InsightsA multitude of information can be gleaned from using the Facebook Insights. They help with understanding your audience and break down who, what, when and where t...

December 4, 2017

WHY USE DIGITAL MARKETING FOR YOUR BUSINESS

Digital marketing is a great tool to share your business, your brand, your products and services with both clients, potential clients, and the wider public.  What can be off putting for some businesses is that they do not know which digital tools they need to be using for their business, and immediately it goes in the too hard basket.For some businesses a mix of both digital and traditional marketing may be the way to go, below I share some of the more common digital tools that people ...

November 20, 2017

GOOGLE WARNS AGAINST NON-MOBILE FRIENDLY SITES

A couple of clients recently with older websites are being hit with Google's latest algorithm changes around the use of non-mobile friendly sites. When the Google-bots do their thing, if they detect an issue with your site in how it is displayed or how it appears or functions on mobile you will get a warning, either by email or if you check into Google webmaster tools. The impact of this is your site may not rank as well in search results. It was last year when Google introduced its mobile-frien...

November 3, 2017

THE IMPORTANCE OF BUDGETS WHEN PLANNING YOUR MARKETING AND HOW TO CALCULATE YOUR ROI

Two of the most important areas to consider when planning your digital marketing are budget and objectives.  With these two areas defined what becomes clear, is the path needed to achieve success.It is important not to get hung up on the how at the initial stage, and please do not even begin to consider your budget yet.  This can lead to over analysing concerns and objections, which for the most part will come from personal fears rather than an objective overview of your business. The ...

October 11, 2017

THE POWER OF GROWING YOUR DIGITAL FOOTPRINT

The digital world continues to evolve; my 14 year old asked me what a fax was, I have to confess my explanation was basic: "it's when you put a piece of paper in a machine and it goes through the telephone lines to reach its destination". Sounds impressive right? Yet here we are with the hot topic of AI (artificial intelligence) at our doorstep...How can Artificial Intelligence impact your business and your digital footprint?Experimental technology and the growth of AI means computers are able t...

September 11, 2017

HOW TO STOP PROCRASTINATING - IT'S REALLY QUITE SIMPLE

Success comes in many shapes and sizes.  As a business owner one success measure I have is a 'profitable business'.  And the one thing that can get in the way of this is my habit of procrastination.  From experience I know that if I stop procrastinating I will get more done.  I stop being busy and start being productive, which in turn results in more income and a more profitable business. Change your habits and you will go from being busy to productive... what's not to l...

March 11, 2017

WHAT'S YOUR PROBLEM?

Dear friend, Seriously, what is your problem?  Not in that way of course... I want to help. I know business owners have questions about being online, Facebook, Google, LinkedIn, email, websites, and more. I do myself!  I also know it can be confronting asking for help, and confusing when you don't know how to find the right answer, or even the right question to ask. What problems / issues / questions are you facing in your business right now? I am offering you the opportunity to g...

February 11, 2017

WHEN IS IT TIME TO UPGRADE OR BUILD YOUR NEW WEBSITE?

You don't  use the same marketing plan year after year, and the same goes for your website.  With the new year upon us, now is the perfect opportunity to look at how your website is serving your business, or if you are not online if it is the right time to build a new website. There are a number of questions you can ask yourself when considering if the time is right to upgrade your website.  One of the most important is 'Is your website mobile responsive'.  With so many peopl...

January 19, 2017

WHAT IS THE PROCESS WHEN WE BUILD A NEW WEBSITE?

Building a new website is not to be taken lightly, as the online storefront to your business it needs to be treated with the same care as all your branding and marketing.  There are several key elements to consider, such as search engine optimisation, the linking of your other online platforms eg. Facebook, Google, and email, the design and the conversion pathway your visitors will take.  Not to mention the important contact information.   We know what makes a website effective an...

January 19, 2017

THE BENEFITS OF HOSTING A WEBINAR

Hosting a webinar is an opportunity to share your expertise, build trust and authority with your target audience/s. You can also reach people easily that are not necessarily in the same town or city as you. A webinar is a useful to for a number of reasons, it can be used to: Share your skills and knowledgeInform in more detail of your servicesTeach about a product or serviceAnswer questions Click here for full article and tips on starting your first webinar....

December 8, 2016

5 THINGS TO CONSIDER BEFORE STARTING A SOCIAL MEDIA CAMPAIGN

With the majority of society using one platform or other on the internet, be it social media, email marketing lists, or searching on Google, taking your marketing to the internet is a good way to build brand awareness, create leads or boost traffic to your website.  To enter and maintain awareness with this growing audience, you need to be online, and social media is a way to achieve this.  Here are five things to starting thinking about before you begin a social media marketing c...

November 17, 2016

THE BENEFITS OF CHOOSING YOUR TARGET AUDIENCE (IDEAL CLIENT OR CUSTOMER)

If you have no idea who your target audience is, you could be wasting a lot of valuable marketing resources, both time and money. The basis of all your marketing efforts whether they be online or offline stems from your target audience, the clients that you want to work and the customers you wish to serve in your business. Marketing to the masses Marketing to the masses does not work long term.  I have in fact been guilty of this myself.  When clients say: "I offer every...

October 5, 2016

7 STEPS TO MASTERING LINKEDIN

There is a world to be conquered when you master LinkedIn. You need to get in the heads of your audience - your current connections and your potential connections. People say it can't be done, that LinkedIn is only useful for those looking for jobs. But that isn't the case. LinkedIn is a perfect tool to build connections and business relationships, share advice, options and seek answers, research businesses, gain knowledge through the insights shared on LinkedIn Pulse, manage your professi...

September 7, 2016

EVERYTHING YOU DO ON FACEBOOK STARTS WITH YOUR PAGE

How your business Facebook page appears to others is important to your brand.  Half finished pages, incorrectly sized imagery (too small and pixelated), fuzzy logos, all of these can have a negative impact. Complete as much information as possible, not just to complete it, but to take it to a high level.Create engaging posts and content that people will find interesting and useful.  Your industry will determine the type of content you post.  Remember you can also th...

August 18, 2016

INSIDERS GUIDE TO #HASHTAG AND @MENTION

Hashtags are important to the way we communicate online because social media platforms turn any word or group of words (without a space) that directly follow it into a searchable link.  The magic then happens when searching, as simply a #hashtag helps to populate groups of content; if you click on a hashtag you can see all the content associated with that group of words #hashtag in real time.  The purpose of the @mention symbol on social media is to ‘call out’ directly to someone.&...

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