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Why a website refresh is in your best interests

A website refresh is an investment in improving your online presence, enhancing user experience, and staying competitive in the digital landscape. It can drive more traffic, increase engagement, and ultimately contribute to the growth and success of your business.

Here are seven benefits to refreshing your website

  1. Enhanced Visual Appeal: Outdated website designs can give the impression of being behind the times or lacking professionalism. A website refresh gives you the opportunity to update your visuals, align them with current design trends, and create a visually appealing site that captures visitors' attention and builds trust in your brand.

  2. Mobile Responsiveness: With the rise of mobile usage, having a responsive website is crucial. A website refresh allows you to optimise your site for mobile devices, ensuring it adapts seamlessly to different screen sizes. This improves the user experience for mobile visitors and positively impacts your search engine rankings.

  3. Search Engine Optimisation (SEO): A website refresh gives you the chance to implement SEO best practices, such as optimising page titles, meta descriptions, and content. By improving your site's SEO, you can increase visibility in search engine results, attract more organic traffic, and reach a wider audience.

  4. Updated Content: A website refresh provides an opportunity to update your content to reflect your current brand messaging, products, or services. Fresh, relevant content can attract and engage visitors, position you as an industry expert, and improve your search engine rankings.

  5. Competitive Advantage: An outdated website may put you at a disadvantage compared to competitors with modern, user-friendly sites. A website refresh helps you stay competitive by offering a contemporary online presence that appeals to your target audience and showcases your brand in the best light.

  6. Improved Conversion Rates: By optimising the design, layout, and user experience, a website refresh can lead to improved conversion rates. Clear calls to action, simplified forms, and streamlined checkout processes can make it easier for visitors to take desired actions, such as making a purchase, submitting a form, or contacting you.

  7. Reflecting Growth and Evolution: If your business has evolved or undergone changes since your website was last updated, a refresh allows you to reflect these updates accurately. Showcasing your growth, new offerings, or updated branding helps convey a consistent and relevant message to your audience.

If you recognise your current website is failing in at least two of these points then it will be time for a refresh. Contact Kath today to discuss how we can improve your online presence.

7 Benefits to refreshing your website
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Benefits to a new website, old versus new with OMG Solutions


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