New year website checklist: Is your site still working for you?

A new year often brings fresh goals, new services, and evolving business priorities. Your website should reflect where your business is now, not where it was last year. Taking a little time to review your website at the start of the year can make a big difference to how your business shows up online.

Check your contact details
It sounds simple, but phone numbers, email addresses, physical locations, and opening hours are some of the most commonly outdated parts of a website. Making sure these are correct helps customers trust and contact you easily.

Review your services and offerings
Have you introduced new services, refined your focus, or stopped offering something? Your website should clearly reflect what you currently do and who you help.

Update images and team information
Fresh imagery keeps your website feeling current and authentic. Updating team photos, project images, or showcasing recent work helps build credibility and connection.

Refresh your content
Review written content across your pages. Remove anything outdated, update statistics or achievements, and make sure your messaging still aligns with your brand and goals.

Check performance and functionality
Test enquiry forms, links, booking tools, and downloads to ensure everything is working smoothly. Broken links or forms can quietly cost you potential clients. And most importantly - is your website mobile optimised.

Review SEO and keywords
Business focus can shift over time. Updating page titles, meta descriptions, and keywords helps your website stay visible and relevant in search results.

Highlight recent successes
Adding testimonials, case studies, blog posts, or recent projects shows growth and builds trust with potential clients.