Insiders guide to #Hashtag and @Mention

Hashtags are important to the way we communicate online because social media platforms turn any word or group of words (without a space) that directly follow it into a searchable link.  

The magic then happens when searching, as simply a #hashtag helps to populate groups of content; if you click on a hashtag you can see all the content associated with that group of words #hashtag in real time. 

The purpose of the @mention symbol on social media is to ‘call out’ directly to someone.  They will get notified that you have mentioned them.  This is beneficial for businesses for a number of reasons, it lets the person or company know straight away, it puts you or your brand in front of who you are mentioning, it can leave a positive impression, and it encourages reciprocation.

Read more here.


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