With the majority of society using one platform or other on the internet, be it social media, email marketing lists, or searching on Google, taking your marketing to the internet is a good way to build brand awareness, create leads or boost traffic to your website. To enter and maintain awareness with this growing audience, you need to be online, and social media is a way to achieve this.
Here are five things to starting thinking about before you begin a social media marketing campaign.
- Define your goals or objectives
- Choose your platform
- Get it in writing
- Develop outstanding visuals
- Consider your audience.