Honestly, I am pretty sporadic with what I share, when I share it and how often I share it. And I kick myself when I miss an opportunity.
An important part of business today is being online, and when one looks at the masters of the social space you can see they are regularly sharing great content that is relevant to their audience. Granted, there are some who possibly have people who take care of this for them, but what if you are not in the position to employ someone to look after your social media?
Update your status regularly and engage with your audience. Sounds like a no-brainer right, what stops people though is the time that it takes, or rather finding the time to undertake it in the first place. Put it in your calendar!
Give your connections and fans an opportunity to share your content by posting useful, topical, interesting items. And use links in your social media posts back to your website. This is a passive way of creating engagement, plus the linking will be a natural part of what you are sharing (where appropriate).
Share content from people you are connected with and follow. Build reciprocity – when someone follows you on Twitter, or likes your page on Facebook, check them out and connect back. Commenting on and sharing content from others that you find interesting is a quick way to establish your identity.
Use Hashtags (but don’t over do it!), I am not that au fait on the hashtags, but they do give your content a chance to appear when people are searching hashtags thus increasing your potential audience. You’ve got to be in, to win as they say.
Photos and videos tend to go viral more often than plain text posts.
Suss out when your audience is online by using the insights available in each social media platform and post accordingly. And put time in your calendar to undertake, one, some, or all of the suggestions above to increase your presence on social media.
What form of social media works best for your business?
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.