A couple of years ago I taught a Facebook training session for a SeniorNet class here in Hawke's Bay. For the most part the participants got something out of the class, for others it was all a bit too much with concerns around cybersafety and data sharing. For the most part we managed to sort the majority of these out, increase comfort levels, and learn new skills. As with learning anything new there can be a hump, but once this is got over the world of Facebook can become an older person's oyster.
Just like younger counterparts in their 20's, the older generation enjoys keeping in touch with loved ones, creating relationships and bonding with friends on Facebook, according to Media Effects Research Laboratory at Penn State, in a recent survey of 350 American adults between the ages of 60 and 86. This article is a summary of the survey results shares why older people love Facebook. (Check out some of the bloopers at the end.)
So what does this mean for your business?
Older people (60+) are online, they use Facebook and other social media tools, AND they are consumers, it is important not to overlook this.
Some tips for your marketing strategy
Have you got a story to share about how social media or online advertising has been effective for your business? We'd love to hear.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.