The value of a Facebook Like for your business
With the loss of fan-gating coming in November, now is a great time to take a look at what a Facebook Like means for your business.
Gone are the days when running a promotion with a free ipad will increase your likes dramatically, social media is entering a strategy phase where engagement is King. I mean really, there is little point in having a massive amount of likes but no people engaging with your brand.
No more fan-gating has a couple of benefits. One, the more engagement you have the more likely it is that Facebook will promote your posts into your followers news feeds, and two you will save money on expensive prizes.
As business owners and marketers we need to turn our focus from the number at the top. As in many areas of business, quality is more important than quantity, and an organically grown fan base that is engaging with their audience screams quality to customers and potential customers alike.
Begin by being inventive and creative in what you are sharing. If you look at the brand Red Bull, they are not just selling an energy drink, they are selling the concept – Red Bull Gives You Wings, and they post all manner of things from break dancers, to surfing, to music festivals and more. It’s about energy, excitement, fun and a love of life. Take a look at what drives your brand and where can you optimise on this.
I urge clients to look beyond regular ole status updates and drive engagement in such a way that people see you as a source, they keep coming back to your business page because you post relevant, edgy, topical content, as well as the motivational, inspirational quotes that we all know and love. As human beings we want to feel good and Facebook gives us a way to connect with our fans like never before.
You can still use giveaways, just get creative about how you collect data. Use of a sign up form and a custom landing page will be your first point of contact. From here you can ask people to like you on Facebook, follow you on Twitter, connect on LinkedIn, or follow on Google + etc.
Having a meaningful relationship with 100 fans is far more valuable for your business that having 1000 fans that aren’t interested in your company. Check out your Post Reach on your business Facebook page to see how people are engaging. Review your Insights to see what type of contact is gaining the most reach. Then take this on board and apply it to ongoing posts.
If you have any questions on post engagement, page reach, how to engage your fans, and grow your likes organically get in touch today. Email us today or check out our Solutions.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.