Social Media is alive and thriving for New Zealand Business - New Zealand Social Media Survey Report 2016
The results are in. How are New Zealand businesses using social media? Find out in this detailed report. Click here to download your free copy.
Late last year I had a light bulb moment so undertook to conduct New Zealand’s first business social media survey. The aim was to provide a benchmark businesses could measure themselves against. The resulting data was interesting to say the least, and along the lines of what I had expected, below I’ll share with you:
Though we have no previous comparative data, one can speculate that the number of businesses using social media has increased over the years. And even better than that, they are getting results that are helping to grow their business.
Objectives and success rates for social media in New Zealand
It would appear that businesses are primarily concerned with being found online, building brand awareness and credibility and engaging their audience. And those actively engaging on social media are finding success.
Promotions, sales and gaining information or data on target audiences are popular objectives and rate second highest for success.
Recruitment was not a main objective, however comments showed that for those who do use it the success rate is high.
Over time, as businesses become more adept at using social media, objectives and results will change, I believe recruitment using social media will be a key area for the future.
Some standout results
As with anything, what one person classes as success another will not, there were a few highlights from the survey for me that I think are pretty standout for New Zealand business:
The not so successful
Many businesses are finding success with social media, yet there is still a small percentage (13 percent) that are not. Some of the reasons given were:
Here are some easy ways you can make use of social media, based on the results of those having success with social media:
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.