Save time by scheduling Facebook posts
If you want to manage your time on social media better, you can do this by scheduling posts in advance. This saves tediously going into Facebook every day (maybe even a few times a day). You can type your update, customise the settings, hit schedule and set back and relax.
Set aside some time to pull together half a dozen posts and load them all in one go. When you schedule posts, you choose the date and time of day to publish and a location if you would like, plus its super easy.
It’s important to note that once you schedule an update with a link or image, you can’t edit the image. You need to delete the whole update and start from scratch. (Not a biggie, but something to be aware of.)
How to schedule a Facebook post for the future
On your Facebook page, type your update and include a link, image or video if required. The type of page you have determines where schedule is - see image under this one for various places.
Handy tip 1 - if you're uploading a link - delete the link text, it makes for a cleaner, better looking post.
Handy tip 2 - you can customise the title and description of your link by clicking on either and typing new text.
Where schedule is located
The type of page you have and the category / sub category you have chosen determines where the schedule post button is, and the various posting options you have.
How to reschedule posts in Facebook
If you want to change the date or time of a scheduled post simply:
To publish your post right away:
Sharing your scheduled posts
Social media is about sharing so it makes sense to share your updates on other social media channels or even via email. Good news! Facebook allows you to find the unique URL for each of your scheduled posts so you can share them with just a few clicks.
To find the unique URL for a scheduled post:
It is important to remember people can only see scheduled posts after it is live on Facebook. The only people who can view posts before the scheduled time are page admins. So, if you share a link to your post and it is not live yet, people will see a message telling them the post isn’t available.
Wrapping it up
Scheduling your Facebook posts will save you time. It is useful to bear in mind that social media is about being social and ideally you want to grow engagement on your page and have steady engagement across your posts.
To do this you will still need to plan what you are sharing with your fans.
Read our post on the Value of a Facebook Like here for some great ideas.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.