Firstly, what is a cloud app?
To start we look at what it is not - a desktop app. A desktop app resides solely on a device at the user’s location, simple.
A cloud app is stored remotely on a server and accessed over the internet through a browser, little else is required. In fact the majority of people use some parts of the cloud every day, perhaps without even being aware. From sending an email, to playing a game we have just downloaded as an app, to posting on Facebook, to streaming music.
But the cloud is more than just downloading apps, listening to music or sending emails. It offers many opportunities for businesses and can be used for a multitude of things including CRM (client relationship management), accounting, online collaboration, email storage, networking, presentations, document storage, travel planning, the list goes on.
How is this beneficial for business?
For most, cloud-based systems offer greater efficiency, flexibility and affordability, with data at your fingertips, online in real time. In business, employees are no longer the end users of technology, as we get more sophisticated and want better workflow, cloud tools empower people and provide more efficient effective solutions.
For others the potential risk is too great with unreliable internet connections and a dependence on a third party to manage their servers.
Does this risk outweigh the potential to lose everything in the case of fire or theft when the hardware goes? That is only a question you can answer.
Cloud apps are for anything under the sun
Cloud apps for storage – Box
Cloud apps for collaboration – Google Docs
Cloud apps for networking - LinkedIn
Cloud apps for accounting - Xero
Cloud app for backup – Mozy
Cloud app for video calling – Skype
Cloud app for time tracking – Toggl
Cloud app for organising – Evernote
Cloud app for email – Mailchimp
Cloud app for in-house social networking – Chatter
Cloud app for file management – Dropbox
Cloud app for project management – Trello
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.