The good news is that it’s still alive.
In fact, Google’s Panda is only killing traditional or black hat SEO, and not SEO entirely. This will pave the way for a more ethical, legitimate SEO, forcing sites to think twice before deciding whether or not to take SEO seriously. The war between the search engine giant and the search marketing industry has taken its toll, and Google finally dropped the bomb that would break the hearts of hundreds of sites who got used to being on the first page of search results.
What is Google Panda anyway?
It’s basically an algorithm on which search results rankings are based. There have been several algorithms in the past, including PageRank and several unnamed others. However, Google must have thought they were too lenient towards “low-quality” sites doing “unethical” SEO tactics.
And that’s exactly what Panda is all about. It’s a large-scale update of the previous algorithms which is said to have artificial intelligence capacities to distinguish the worthy from the unworthy. Google would penalize those sites which still use keyword stuffing, mass links buying and content spinning just to get good rankings. Also, if a site is too difficult for Google to crawl into (i.e. slow loading speeds, confusing coding structures), it will also be demoted in rank, giving more priority to those with genuine content and are legitimately search engine optimized.
In summary, this is what Panda is designed to do:
As for marketers, this puts back content as the king of SEO. No more backdoor tactics. No more outwitting Google. Business sites would now actually have to deliver quality content regularly to be able to achieve success in search. And it’s actually a good thing, since quality is where loyalty is.
This post originally appeared at Callboxinc UK Blogs
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.