This could be cheating given that February is nearly over, and the year has well and truly started, but here goes. Thoughts and predictions for social media and digital marketing this year.
Mobile search is growing
The use of mobiles and tablets for searching has increased phenomenally, and Google is looking at an algorithm that may have your site rank poorly in searches if it is not mobile-friendly. Use webmaster tools to pinpoint errors in your site and make the most of keywords to ensure your site is listed for what you actually do.
Yahoo, Bing and Google
Google is not the only search engine, ensure your site is optimised for all, and use the webmaster tools available on the other search engines to maximise your potential for ranking.
With more and more people on Twitter posting irrelevant content, it will be harder for a business to gain ground using this digital platform. Make the most of your blog and LinkedIn for publishing posts of substance, then share these using Twitter.
More images and less text
People are expecting more with the quality of what they see as technology advances and the latest phone and tablets give easier access than ever to social media. Infographics, videos and colour, images with texts will become much more important with engaging your audience.
LinkedIn gave all users the ability to publish long-form posts in 2014, which reinforces the importance of quality content that is well written and ready to share. Just make sure you use spell check and review the grammar in your content.
Free may be a thing of the past
As more and more businesses cotton on to social media and start to use it for business growth, the days of free promotion are potentially numbered. Most platforms are businesses too wanting to make money, paid advertising is the way of the future, and may be the only way to get your brand in front of your audience.
With the publishing platform being explored by LinkedIn users, more and more people are starting to see the power of LinkedIn and the results it can have for them as a professional - growing their profile and their brand. After all it is the largest professional network on the web.
Not to be forgotten, email marketing is as powerful as ever with this direct form of contact to clients important. Use for your quarterly newsletters, or as a means to send out short sharp easily digestible content to your contacts.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.