The digital world continues to evolve; my 14 year old asked me what a fax was, I have to confess my explanation was basic: "it's when you put a piece of paper in a machine and it goes through the telephone lines to reach its destination". Sounds impressive right? Yet here we are with the hot topic of AI (artificial intelligence) at our doorstep...
How can Artificial Intelligence impact your business and your digital footprint?
Experimental technology and the growth of AI means computers are able to find and analyse YOU, and your BUSINESS activity online. Enter your digital footprint (sharing info online about yourself). A double edged sword maybe?
Imagine all the market analysis data available to businesses, you could learn more information about your ideal customer faster and more accurately than ever before. Goes both ways though right, your customer can find out all about you and your business also.
Seriously, what is your problem? Not in that way of course... I want to help.
I know business owners have questions about being online, Facebook, Google, LinkedIn, email, websites, and more. I do myself! I also know it can be confronting asking for help, and confusing when you don't know how to find the right answer, or even the right question to ask.
What problems / issues / questions are you facing in your business right now?
I am offering you the opportunity to get it all out there. Simply send me an email with your burning question, or questions and I will send you the answer! It's that easy. No catch, no signing up to a database, just email away.
I look forward to being able to provide you with some answers to what you have been looking for.
Social Media is alive and thriving for New Zealand Business - New Zealand Social Media Survey Report 2016
The results are in. How are New Zealand businesses using social media? Find out in this detailed report. Click here to download your free copy.
Digital marketing is a great tool to share your business, your brand, your products and services with both clients, potential clients, and the wider public. What can be off putting for some businesses is that they do not know which digital tools they need to be using for their business, and immediately it goes in the too hard basket.
For some businesses a mix of both digital and traditional marketing may be the way to go, below I share some of the more common digital tools that people are using. For more information on any of these just get in touch and I will be happy to help you work through the pros and cons for your business.
The days of the free organic search proving fruitful for your business are coming to a close, as more and more people take up the offer of paid advertising to have their business on the first page of a Google search. This is not to say that organic search engine optimisation is redundant and won’t help; it is still important and every little bit will help when targeting your audience.
Read more to discover some simple steps you can take to help boost your business ranking
Business owners with a website are looking to get ahead of their competitors, and one way to do this is to search engine optimise your online presence with keywords. Now I am not talking about keyword stuffing here, quite the opposite (you don’t want to be penalised), what I am talking about is the strategic use of keywords to gain more traffic to your website, this is also great for LinkedIn, your blog, and any other online presence you have that is searchable.
Honestly, I am pretty sporadic with what I share, when I share it and how often I share it. And I kick myself when I miss an opportunity.
An important part of business today is being online, and when one looks at the masters of the social space you can see they are regularly sharing great content that is relevant to their audience. Granted, there are some who possibly have people who take care of this for them, but what if you are not in the position to employ someone to look after your social media?
Update your status regularly and engage with your audience. Sounds like a no-brainer right, what stops people though is the time that it takes, or rather finding the time to undertake it in the first place. Put it in your calendar!
Give your connections and fans an opportunity to share your content by posting useful, topical, interesting items. And use links in your social media posts back to your website. This is a passive way of creating engagement, plus the linking will be a natural part of what you are sharing (where appropriate).
Share content from people you are connected with and follow. Build reciprocity – when someone follows you on Twitter, or likes your page on Facebook, check them out and connect back. Commenting on and sharing content from others that you find interesting is a quick way to establish your identity.
Use Hashtags (but don’t over do it!), I am not that au fait on the hashtags, but they do give your content a chance to appear when people are searching hashtags thus increasing your potential audience. You’ve got to be in, to win as they say.
Photos and videos tend to go viral more often than plain text posts.
Suss out when your audience is online by using the insights available in each social media platform and post accordingly. And put time in your calendar to undertake, one, some, or all of the suggestions above to increase your presence on social media.
What form of social media works best for your business?
With the integration of Google Places, Maps and Google + to the overarching Google My Business platform, which I shared about in 2014 it is worthwhile ensuring your presence there is fully optimised.
With over half a billion active monthly Google+ users the fact that your potential clients are on there means that you should consider it as part of your overall marketing strategy.
The first thing you want to do is claim your business if you haven’t done so already.
Then you want to brand your listing professionally with your logo and images that represent your business.
Share posts from other social media profiles on Google +
Ask for reviews from your clients and.
Put the Google+ badge on your website, so people have easy access to your profile and content you share.
Make the most of Google’s tools. Try Google Hangouts, a free conferencing tool where you can share your screen and record directly into YouTube.
Google places value on businesses that have a complete profile, and it is one potential way to increase your search engine ranking and visibility online.
Are you using Google for your business? If you need a hand getting Google set up, or refined, get in touch with us today.
This could be cheating given that February is nearly over, and the year has well and truly started, but here goes. Thoughts and predictions for social media and digital marketing this year.
Mobile search is growing
The use of mobiles and tablets for searching has increased phenomenally, and Google is looking at an algorithm that may have your site rank poorly in searches if it is not mobile-friendly. Use webmaster tools to pinpoint errors in your site and make the most of keywords to ensure your site is listed for what you actually do.
Yahoo, Bing and Google
Google is not the only search engine, ensure your site is optimised for all, and use the webmaster tools available on the other search engines to maximise your potential for ranking.
With more and more people on Twitter posting irrelevant content, it will be harder for a business to gain ground using this digital platform. Make the most of your blog and LinkedIn for publishing posts of substance, then share these using Twitter.
More images and less text
People are expecting more with the quality of what they see as technology advances and the latest phone and tablets give easier access than ever to social media. Infographics, videos and colour, images with texts will become much more important with engaging your audience.
LinkedIn gave all users the ability to publish long-form posts in 2014, which reinforces the importance of quality content that is well written and ready to share. Just make sure you use spell check and review the grammar in your content.
Free may be a thing of the past
As more and more businesses cotton on to social media and start to use it for business growth, the days of free promotion are potentially numbered. Most platforms are businesses too wanting to make money, paid advertising is the way of the future, and may be the only way to get your brand in front of your audience.
With the publishing platform being explored by LinkedIn users, more and more people are starting to see the power of LinkedIn and the results it can have for them as a professional - growing their profile and their brand. After all it is the largest professional network on the web.
Not to be forgotten, email marketing is as powerful as ever with this direct form of contact to clients important. Use for your quarterly newsletters, or as a means to send out short sharp easily digestible content to your contacts.
A couple of clients recently with older websites are being hit with Google's latest algorithm changes around the use of non-mobile friendly sites.
When the Google-bots do their thing, if they detect an issue with your site in how it is displayed or how it appears or functions on mobile you will get a warning, either by email or if you check into Google webmaster tools.
The impact of this is your site may not rank as well in search results.
It was last year when Google introduced its mobile-friendly site criteria and it may be that they are now taking this into consideration with rankings, either now or in the near future.
Google are giving us warning with these notifications so that you can take steps now to improve your site and potentially it's ranking by making it mobile friendly.
You could log into your Google Analytics and check your traffic patterns over the past 60 days and see if you are affected. Also make sure to check your emails for any notifications or login to webmaster tools.
You can check if your website is mobile friendly by using the handy tool they have set up.
Click here for the mobile friendly website test.
If you need help getting your website up and mobilised do get in touch with us, we have some great solutions at affordable prices for you.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.