What advantages does the removal of Facebook like-gating hold for your business
From 5 November 2014, Facebook disallows the use of a “like-gate”, or requiring someone to “like” your page before entering your contest, promotion or giveaway.
There are some positives
With the focus taken off of “liking” a fan page, it places the focus on gathering emails and promoting visitors to share content. This is a positive step for success on social media because with organic reach on a very real decline, the action of sharing is becoming more important.
Here are some strategies to help your social media presence thriving even after the change
You can still gather important data from fans (emails, opinions, feedback, etc) and this is important as it is the type of data brands can leverage and turn into actionable insights. What will make the difference for your business is how you use this data.
Now is the time to build your email database using social media, and open another communication channel with your fans. There are so many avenues to keep in touch with your fans, and people are easily distracted, however implementing a multi-channel strategy will allow for multiple touchpoints. Remember to craft content based on each channel to address your message from various angles.
Social media is a media channel, much like radio, print or TV. Brands allocate media budgets for these traditional channels, and it is essential to do the same for your online presence.
Create Quality Content:
Ask yourself what value can we offer fans that choose to interact with our page? What unique information can we share with our fans? Aim to find out what your audience is interested in and provide it to them.
Build Loyal Fans:
Have you run a contest in the past that attracted a good number of new fans, only to find out that none of those fans are actually interested in your content once the grand prize has been claimed? This shift from like-gating means that people who “Like” your page will do so because they have actual interest in you as a brand. If you run contests make sure the align with your brand, and make sure that the other content on your page is exciting so people will want to follow you.
If you want help with your social media or digital presence get in touch today on 021 066 3930 or email us here.
Mailchimp offers an improved feature for its paid subscribers. You can streamline recurring communications using the Automation tool.
This tool creates the ability to send a series of emails within a workflow at the time you choose, to specific subscribers that meet a set of conditions you have created. This can provide a clear pathway for businesses using a sales funnel from signup to conversion or for repeated engagement.
Other uses may be - a welcome email, incorporating the Mailchimp Goal feature for sending emails after specific website activity, sending a series of emails leading up to an event and more. Let's look at the terminology first.
Glossary (courtesy of Mailchimp)
Automation: The catch-all term for an email or series of emails sent to a subscriber based on a triggering action or absolute date.
Workflow: A schedule for rolling out a series of emails, along with their content and configuration details.
Email: A single campaign that's part of your automation workflow. At MailChimp, we usually call emails "campaigns," because they reach many subscribers. With Automation, we call them "emails," because they go to a targeted subscriber, more like an email you would send personally.
Delay: The period of time between two emails in a workflow. A relative delay depends on the email before it, while absolute delays are based on the trigger-date.
Queue: A batch of subscribers who have met a workflow's criteria, and are waiting to receive the next email in a workflow.
Trigger or Event: The catalyst that starts an automation workflow, for example, signing up to your list or purchasing a particular product.
Things to bear in mind when setting up your automation workflow
With paid Mailchimp accounts based on the number of subscribers you have, from as little as $10/month you could give the Automation feature a go. If you need help setting up a Mailchimp account with a branded template for your business, get in touch with us today.
The good news is that it’s still alive.
In fact, Google’s Panda is only killing traditional or black hat SEO, and not SEO entirely. This will pave the way for a more ethical, legitimate SEO, forcing sites to think twice before deciding whether or not to take SEO seriously. The war between the search engine giant and the search marketing industry has taken its toll, and Google finally dropped the bomb that would break the hearts of hundreds of sites who got used to being on the first page of search results.
What is Google Panda anyway?
It’s basically an algorithm on which search results rankings are based. There have been several algorithms in the past, including PageRank and several unnamed others. However, Google must have thought they were too lenient towards “low-quality” sites doing “unethical” SEO tactics.
And that’s exactly what Panda is all about. It’s a large-scale update of the previous algorithms which is said to have artificial intelligence capacities to distinguish the worthy from the unworthy. Google would penalize those sites which still use keyword stuffing, mass links buying and content spinning just to get good rankings. Also, if a site is too difficult for Google to crawl into (i.e. slow loading speeds, confusing coding structures), it will also be demoted in rank, giving more priority to those with genuine content and are legitimately search engine optimized.
In summary, this is what Panda is designed to do:
As for marketers, this puts back content as the king of SEO. No more backdoor tactics. No more outwitting Google. Business sites would now actually have to deliver quality content regularly to be able to achieve success in search. And it’s actually a good thing, since quality is where loyalty is.
This post originally appeared at Callboxinc UK Blogs
Firstly, what is a cloud app?
To start we look at what it is not - a desktop app. A desktop app resides solely on a device at the user’s location, simple.
A cloud app is stored remotely on a server and accessed over the internet through a browser, little else is required. In fact the majority of people use some parts of the cloud every day, perhaps without even being aware. From sending an email, to playing a game we have just downloaded as an app, to posting on Facebook, to streaming music.
But the cloud is more than just downloading apps, listening to music or sending emails. It offers many opportunities for businesses and can be used for a multitude of things including CRM (client relationship management), accounting, online collaboration, email storage, networking, presentations, document storage, travel planning, the list goes on.
How is this beneficial for business?
For most, cloud-based systems offer greater efficiency, flexibility and affordability, with data at your fingertips, online in real time. In business, employees are no longer the end users of technology, as we get more sophisticated and want better workflow, cloud tools empower people and provide more efficient effective solutions.
For others the potential risk is too great with unreliable internet connections and a dependence on a third party to manage their servers.
Does this risk outweigh the potential to lose everything in the case of fire or theft when the hardware goes? That is only a question you can answer.
Cloud apps are for anything under the sun
Cloud apps for storage – Box
Cloud apps for collaboration – Google Docs
Cloud apps for networking - LinkedIn
Cloud apps for accounting - Xero
Cloud app for backup – Mozy
Cloud app for video calling – Skype
Cloud app for time tracking – Toggl
Cloud app for organising – Evernote
Cloud app for email – Mailchimp
Cloud app for in-house social networking – Chatter
Cloud app for file management – Dropbox
Cloud app for project management – Trello
The value of a Facebook Like for your business
With the loss of fan-gating coming in November, now is a great time to take a look at what a Facebook Like means for your business.
Gone are the days when running a promotion with a free ipad will increase your likes dramatically, social media is entering a strategy phase where engagement is King. I mean really, there is little point in having a massive amount of likes but no people engaging with your brand.
No more fan-gating has a couple of benefits. One, the more engagement you have the more likely it is that Facebook will promote your posts into your followers news feeds, and two you will save money on expensive prizes.
As business owners and marketers we need to turn our focus from the number at the top. As in many areas of business, quality is more important than quantity, and an organically grown fan base that is engaging with their audience screams quality to customers and potential customers alike.
Begin by being inventive and creative in what you are sharing. If you look at the brand Red Bull, they are not just selling an energy drink, they are selling the concept – Red Bull Gives You Wings, and they post all manner of things from break dancers, to surfing, to music festivals and more. It’s about energy, excitement, fun and a love of life. Take a look at what drives your brand and where can you optimise on this.
I urge clients to look beyond regular ole status updates and drive engagement in such a way that people see you as a source, they keep coming back to your business page because you post relevant, edgy, topical content, as well as the motivational, inspirational quotes that we all know and love. As human beings we want to feel good and Facebook gives us a way to connect with our fans like never before.
You can still use giveaways, just get creative about how you collect data. Use of a sign up form and a custom landing page will be your first point of contact. From here you can ask people to like you on Facebook, follow you on Twitter, connect on LinkedIn, or follow on Google + etc.
Having a meaningful relationship with 100 fans is far more valuable for your business that having 1000 fans that aren’t interested in your company. Check out your Post Reach on your business Facebook page to see how people are engaging. Review your Insights to see what type of contact is gaining the most reach. Then take this on board and apply it to ongoing posts.
If you have any questions on post engagement, page reach, how to engage your fans, and grow your likes organically get in touch today. Email us today or check out our Solutions.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.