If you have no idea who your target audience is, you could be wasting a lot of valuable marketing resources, both time and money.
The basis of all your marketing efforts whether they be online or offline stems from your target audience, the clients that you want to work and the customers you wish to serve in your business.
Marketing to the masses
Marketing to the masses does not work long term. I have in fact been guilty of this myself. When clients say: "I offer everything to everyone". I reply with “How’s that working for you? Are you getting the clients you desire, or the ones you don’t? Are you making the money you want to, or not?”
These are very important questions. When you stop to consider your target audience and answer these questions, you can take your business to the next level.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.