Not only does this new Facebook feature allow you to prioritise your friends, you can also favourite business pages, ensuring your latest posts show up high in your News Feed.
Jacob Frantz, Facebook product manager, explains the News Feed ranking algorithm this way: "The goal of News Feed is to show you the stories that matter most to you. To do this, we use ranking to order stories based on how interesting we believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on."
Facebook sure likes to keep us on our toes. Just recently there have been a number of changes as to how the business pages operate. One of the most common questions I have been asked lately is where has my news feed of pages I like (for business page) gone, and how do I like other pages. I show you how to do this below, if you have any questions email me and I'll answer them.
To like a Page as your business
Find the page that you want to like as your business page, then simply click the three little circles on the right hand side by Message on your timeline photo, then choose Like As Your Page...
Business owners with a website are looking to get ahead of their competitors, and one way to do this is to search engine optimise your online presence with keywords. Now I am not talking about keyword stuffing here, quite the opposite (you don’t want to be penalised), what I am talking about is the strategic use of keywords to gain more traffic to your website, this is also great for LinkedIn, your blog, and any other online presence you have that is searchable.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.