A couple of years ago I taught a Facebook training session for a SeniorNet class here in Hawke's Bay. For the most part the participants got something out of the class, for others it was all a bit too much with concerns around cybersafety and data sharing. For the most part we managed to sort the majority of these out, increase comfort levels, and learn new skills. As with learning anything new there can be a hump, but once this is got over the world of Facebook can become an older person's oyster.
Digital marketing is a great tool to share your business, your brand, your products and services with both clients, potential clients, and the wider public. What can be off putting for some businesses is that they do not know which digital tools they need to be using for their business, and immediately it goes in the too hard basket.
For some businesses a mix of both digital and traditional marketing may be the way to go, below I share some of the more common digital tools that people are using. For more information on any of these just get in touch and I will be happy to help you work through the pros and cons for your business.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.