Don't be there just because everyone else is
Many businesses are online just for the sake of it, or because everyone else is. Used effectively social media will make a difference, so take a look at what you are trying to achieve.
Read how to maximise your online presence here
Email is an effective way of directly reaching your target audience, your email appears in an inbox and remains there until the recipient either replies to you, or deletes the message. Either way your reader is taking an active action associated with your business. Check out 5 ways to define and engage with your audience through email marketing
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.