Have you checked out Facebook's new Call to Action button available on business pages?
You can set a link to go to a variety of places:
This will be a great tool for a variety of purposes, you could send someone to your online store to purchase, use sign up to add them to your email list, or embed YouTube video if you have something great to share.
And you can change them as often as you like.
Just click on the "Create Call to Action" button by your timeline cover image.
Social media often brings with it connotations of wariness and "what should I do". Because Facebook changes so quickly it can leave even the Facebook savvy business owner in a muddle.
Here are 5 common mistakes businesses make on Facebook and how to avoid them:
1. Not using Facebook insights to gather data on your audience - Use Insights
A multitude of information can be gleaned from using the Facebook Insights. They help with understanding your audience and break down who, what, when and where they are accessing your profile. You can use this information to assess the type of content that appeals and fine tune your offerings to the audience.
2. Not responding to or deleting posts and comments - Respond to everyone
Social media and Facebook is all about engagement with your audience. As you are building or growing your brand, the number one thing you want to be doing is responding to those who share with you. Making sure you respond to all messages and posts, even if they are negative ones is the opportunity to increase your engagement and grow your brand.
3. Posting too much - Create a content calendar
Don't flood people's newsfeeds with "stuff". Think quality over quantity. Create a content calendar so you know what you are going to post and when, this helps ensure consistency and is a good record. You can then coordinate this with insights to really get an idea of how often to post, the type of content you are sharing that works. It is also useful to combine all of your social media channels in this plan.
4. Not posting high quality images - Use the correct size for Facebook and high resolution
Don't use low quality, small fuzzy images on your posts, it does your brand no favours.
5. Not having a completed profile - Complete all the fields possible
It is the smart business that has all their information on Facebook. Should someone wish to get in touch, they shouldn't have to go to your website for further information. Complete your profile as much as possible, include a photo, cover image, website, location and phone number.
This could be cheating given that February is nearly over, and the year has well and truly started, but here goes. Thoughts and predictions for social media and digital marketing this year.
Mobile search is growing
The use of mobiles and tablets for searching has increased phenomenally, and Google is looking at an algorithm that may have your site rank poorly in searches if it is not mobile-friendly. Use webmaster tools to pinpoint errors in your site and make the most of keywords to ensure your site is listed for what you actually do.
Yahoo, Bing and Google
Google is not the only search engine, ensure your site is optimised for all, and use the webmaster tools available on the other search engines to maximise your potential for ranking.
With more and more people on Twitter posting irrelevant content, it will be harder for a business to gain ground using this digital platform. Make the most of your blog and LinkedIn for publishing posts of substance, then share these using Twitter.
More images and less text
People are expecting more with the quality of what they see as technology advances and the latest phone and tablets give easier access than ever to social media. Infographics, videos and colour, images with texts will become much more important with engaging your audience.
LinkedIn gave all users the ability to publish long-form posts in 2014, which reinforces the importance of quality content that is well written and ready to share. Just make sure you use spell check and review the grammar in your content.
Free may be a thing of the past
As more and more businesses cotton on to social media and start to use it for business growth, the days of free promotion are potentially numbered. Most platforms are businesses too wanting to make money, paid advertising is the way of the future, and may be the only way to get your brand in front of your audience.
With the publishing platform being explored by LinkedIn users, more and more people are starting to see the power of LinkedIn and the results it can have for them as a professional - growing their profile and their brand. After all it is the largest professional network on the web.
Not to be forgotten, email marketing is as powerful as ever with this direct form of contact to clients important. Use for your quarterly newsletters, or as a means to send out short sharp easily digestible content to your contacts.
A couple of clients recently with older websites are being hit with Google's latest algorithm changes around the use of non-mobile friendly sites.
When the Google-bots do their thing, if they detect an issue with your site in how it is displayed or how it appears or functions on mobile you will get a warning, either by email or if you check into Google webmaster tools.
The impact of this is your site may not rank as well in search results.
It was last year when Google introduced its mobile-friendly site criteria and it may be that they are now taking this into consideration with rankings, either now or in the near future.
Google are giving us warning with these notifications so that you can take steps now to improve your site and potentially it's ranking by making it mobile friendly.
You could log into your Google Analytics and check your traffic patterns over the past 60 days and see if you are affected. Also make sure to check your emails for any notifications or login to webmaster tools.
You can check if your website is mobile friendly by using the handy tool they have set up.
Click here for the mobile friendly website test.
If you need help getting your website up and mobilised do get in touch with us, we have some great solutions at affordable prices for you.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.