With the integration of Google Places, Maps and Google + to the overarching Google My Business platform, which I shared about in 2014 it is worthwhile ensuring your presence there is fully optimised.
With over half a billion active monthly Google+ users the fact that your potential clients are on there means that you should consider it as part of your overall marketing strategy.
The first thing you want to do is claim your business if you haven’t done so already.
Then you want to brand your listing professionally with your logo and images that represent your business.
Share posts from other social media profiles on Google +
Ask for reviews from your clients and.
Put the Google+ badge on your website, so people have easy access to your profile and content you share.
Make the most of Google’s tools. Try Google Hangouts, a free conferencing tool where you can share your screen and record directly into YouTube.
Google places value on businesses that have a complete profile, and it is one potential way to increase your search engine ranking and visibility online.
Are you using Google for your business? If you need a hand getting Google set up, or refined, get in touch with us today.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.