Success comes in many shapes and sizes. As a business owner one success measure I have is a 'profitable business'. And the one thing that can get in the way of this is my habit of procrastination. From experience I know that if I stop procrastinating I will get more done. I stop being busy and start being productive, which in turn results in more income and a more profitable business. Change your habits and you will go from being busy to productive... what's not to love! Stopping procrastination is quite simple - are you ready to see how?
First up, take just one day out of your work week and jot down exactly how you spend every single hour (break this down to quarter hours for a clearer picture). Notice a pattern? I am willing to bet if you are like the majority of us, there is a lot of time spent on tasks not geared towards generating income. Remember, the power for success is in your hands.
Once you've spent a day writing down what you do, put this info aside then follow my top five benefits on why it PAYS(e) to stop procrastinating below, and see the results for yourself.
Success is open to those who want it, to those who take action, to those who are ready. Are you ready?
What are some of the things you do to stop procrastination? I'd love to hear.
Seriously, what is your problem? Not in that way of course... I want to help.
I know business owners have questions about being online, Facebook, Google, LinkedIn, email, websites, and more. I do myself! I also know it can be confronting asking for help, and confusing when you don't know how to find the right answer, or even the right question to ask.
What problems / issues / questions are you facing in your business right now?
I am offering you the opportunity to get it all out there. Simply send me an email with your burning question, or questions and I will send you the answer! It's that easy. No catch, no signing up to a database, just email away.
I look forward to being able to provide you with some answers to what you have been looking for.
Building a new website is not to be taken lightly, as the online storefront to your business it needs to be treated with the same care as all your branding and marketing. There are several key elements to consider, such as search engine optimisation, the linking of your other online platforms eg. Facebook, Google, and email, the design and the conversion pathway your visitors will take. Not to mention the important contact information.
We know what makes a website effective and can communicate this with you in a way that is easy to understand. Our knowledge is your knowledge and we are readily available to share this with you. You can be assured of a smooth turnaround and a website build that runs to schedule when you work with OMG Solutions. Check out some of our website build testimonials here.
When OMG Solutions builds your website we will:
And it doesn't stop there, we are always available for support by email and telephone if you have any questions about your website.
Key features of your new website:
If you are new to business we can help with your new logo and branding, and promotion of your business online.
To explore setting up a new website for your business, or upgrading your existing website, please fill in the form below.
You don't use the same marketing plan year after year, and the same goes for your website. With the new year upon us, now is the perfect opportunity to look at how your website is serving your business, or if you are not online if it is the right time to build a new website.
There are a number of questions you can ask yourself when considering if the time is right to upgrade your website. One of the most important is 'Is your website mobile responsive'. With so many people turning to their smartphones and tablet technology for information 'at their fingertips', your website needs to be responsive. I spent half a day researching catteries for my cat before we went away and only one of the 10 that I found online had a responsive website. While it wasn't the deciding factor in who I chose, the thought "is this business averse to change" did occur to me. Additionally, the mobile responsiveness made it a lot easier to find the info I needed, quickly, without all the zooming in and out.
Your website is the storefront of your business, whether you have an actual store or not, it represents you and your company to visitors. You want people to feel welcomed, to have a seamless experience while they are "shopping" (checking you out), and to be easily able to find out what they want to know and how to contact or connect with you. Whether looking at upgrading your website has been on your mind or it hadn't occurred to you yet, the below questions will help give you clarity.
Questions to ask yourself when considering upgrading or building a new website:
What is my website goal and am I still achieving it?
If your website is a number of years old, chances are your business has evolved and your goals and objectives will have changed too. If your website still meets these goals that is fantastic, there are still other things to consider, read on.
Is my website mobile responsive?
Many of the people visiting your website will be using a mobile device and it is crucial your website works and looks just as good here as on the desktop. Your users will have a better experience, and you will save them time and frustration.
Can visitors easily access your contact information?
Having your phone number visible and linkable is a plus when people reach for their mobile devices, they can click and call you straight away. A map to easily find you using Google maps is standard in most websites today, and an email form for enquiries helps to filter out spam.
What are your competitors doing?
Have a look at your competitors online and what their website looks like. If their website beats yours hands down, you are potentially missing out on clients and customers. It would definitely be worthwhile to upgrade your website if this is the case.
Is there a clear path to the important information on your site, along with a call to action?
Visitors will have a goal in mind when they reach your website (taking a look at what leads them to you will help clarify this - don't be afraid to ask). Visitors will reach the home page and then either contact you directly, or go on to find out more. Consider the path you want them to take and build this in to your website clearly, making the experience a satisfying and easy one. The visitor will then think 'yes, this business gets me, and what I am after'.
Do you have testimonials, and information about you / your business for credibility and trust?
Testimonials go without saying, and not only on your website, do you have a Google Business page set up where people can leave reviews? Are you having reviews left on Facebook? Incorporate these (with permission) on your website, so visitors begin to develop a sense of trust, professionalism and credibility for your business.
What do you like and dislike about your website?
Take a look yourself, ask trusted friends and colleagues to also review your website. What appeals to you, what works well, what doesn't look good, what does? If there are many things that you do not like or that are not working well, it is time to upgrade, or there may only be a few areas for improvement.
Does your website represent who you are and what you do?
You know your website is working for you when people tell you it is. Consider the purpose of your website, if it is for credibility and you are told that people chose you because of the reviews great. If it is to sell your products or services yet you find you get phone calls from people asking what you do, then perhaps the website is not doing what it needs to.
How does your website perform?
Check out the stats: do you get a lot of bounces, do your pages load quickly, are people watching the videos, are people visiting more than one page? If your site is slow to load you could be putting off potential customers and clients.
Is your website search engine friendly?
Have you got a Google Business page set up and is it complete, are your meta descriptions complete, do you have internal linking on your website? These factors play a role in your search engine ranking.
These are just some things to consider when looking at the timing to upgrade your website. If you need help deciding if your website needs an upgrade please get in touch, I am happy to talk you through different options or to brainstorm ideas. You can check out some of our new business website builds here, our existing business makeovers here, and other website design projects here.
Hosting a webinar is an opportunity to share your expertise, build trust and authority with your target audience/s. You can also reach people easily that are not necessarily in the same town or city as you.
A webinar is a useful to for a number of reasons, it can be used to:
Click here for full article and tips on starting your first webinar.
With the majority of society using one platform or other on the internet, be it social media, email marketing lists, or searching on Google, taking your marketing to the internet is a good way to build brand awareness, create leads or boost traffic to your website. To enter and maintain awareness with this growing audience, you need to be online, and social media is a way to achieve this. Here are five things to starting thinking about before you begin a social media marketing campaign. Read full article for more info here.
If you have no idea who your target audience is, you could be wasting a lot of valuable marketing resources, both time and money.
The basis of all your marketing efforts whether they be online or offline stems from your target audience, the clients that you want to work and the customers you wish to serve in your business.
Marketing to the masses
Marketing to the masses does not work long term. I have in fact been guilty of this myself. When clients say: "I offer everything to everyone". I reply with “How’s that working for you? Are you getting the clients you desire, or the ones you don’t? Are you making the money you want to, or not?”
These are very important questions. When you stop to consider your target audience and answer these questions, you can take your business to the next level.
How your business Facebook page appears to others is important to your brand. Half finished pages, incorrectly sized imagery (too small and pixelated), fuzzy logos, all of these can have a negative impact.
Complete as much information as possible, not just to complete it, but to take it to a high level. Create engaging posts and content that people will find interesting and useful. Your industry will determine the type of content you post. Remember you can also think outside the square and consider what your customer and potential customer is interested in and post content along these lines.
You don't need to start from scratch each time, consider sharing industry related content from well curated Facebook pages. Don't over do this though, you still want to have more of your content than others on your Facebook page.
Think of Facebook as your shop front to the world, and do what you would do in real life online too.
Hashtags are important to the way we communicate online because social media platforms turn any word or group of words (without a space) that directly follow it into a searchable link. The magic then happens when searching, as simply a #hashtag helps to populate groups of content; if you click on a hashtag you can see all the content associated with that group of words #hashtag in real time.
The purpose of the @mention symbol on social media is to ‘call out’ directly to someone. They will get notified that you have mentioned them. This is beneficial for businesses for a number of reasons, it lets the person or company know straight away, it puts you or your brand in front of who you are mentioning, it can leave a positive impression, and it encourages reciprocation.
Read more here.
Have you seen the new @OMGSolutionsNZ on my Facebook business page? All businesses now have this. It defaults to your current username/url, so may not be quite right for your business. The good news is, you can change this. Following are four easy steps so you can change yours.
Note: Your old username / url will redirect to the new one.
With 20 years experience in marketing, Kath knows what works for businesses, this blog has the latest tips, tricks and innovations to help your business online.